Development Trends and Challenges of the Animation Film Industry in the context of Information Technology

Abstract

With the rapid advancement of information technology in this new era, artificial intelligence has become increasingly prominent. The creative industry, including the animation film sector, heavily relies on this development. In light of the emerging technologies, such as artificial intelligence, what are the current and future trends shaping the business models of the film and television animation industry? This paper examines the use and impact of information technology in the animation film industry, analyzing both the advantages and disadvantages of artificial intelligence in shaping the creative industry and business models, and exploring emerging trends in animation film as a creative medium. After reviewing existing scholarly conclusions and literature, a comprehensive analysis was conducted on the artificial intelligence industry's scope, the correlation between information technology and film and television animation, and the future prospects for the said industry. It can be inferred that the advancement of information technology enhances the efficacy of film and television animation production and project advancement. Through data analysis, comprehension of the audience's preferences and acceptance of animation styles can be gained, which is crucial for subsequent content creation and production. Based on the discovered contents, the animation film industry can achieve sustainable development, create higher quality and more popular projects, and set a positive trend for related industries in the new era.