An Analysis of Economic Behavior Behind Modern Social Networks—Taking Online Game Users as an Example

Yinlin Lai

doi:10.54097/hbem.v21i.14540

Authors

Yinlin Lai

DOI:

https://doi.org/10.54097/hbem.v21i.14540

Keywords:

Economic behavior, social networks, Online game users, Sense of belonging, Marketing strategies.

Abstract

This research paper examines the economic factors influencing modern social networks, focusing specifically on online game users. The study aims to explore the impact of users' sense of belonging in social networks on their usage intention. A research model is proposed, and data is collected through a questionnaire distributed to college students aged 18 to 30. The collected data is analyzed using SPSS, including descriptive statistics, correlation analysis, and regression analysis. The results indicate a significant positive correlation between users' sense of belonging to social networks and their willingness to use online games. The findings suggest that enhancing the social authenticity of online games and carefully selecting the first social platform for publicity are crucial strategies for online game operators' social network marketing. The research contributes to the understanding of the economic behavior behind social networks and provides insights for the sustainable development of the online game industry.

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