Digital Technology Coverage of China's Fresh Food Retail Industry Chain in the Digital Context

Abstract

China's fresh food retail industry is quickly evolving digitally as a result of COVID-19. At this time, researchers have discovered challenges in the application and execution of China's fresh food retail industry, but these concerns have not been uniformly studied and explained. This paper discussed the impact of digital technology on the retail industry. This paper concluded that the market share of the farmers’ market took the biggest proportion, and there was a change in the demand of consumers because of COVID-19. The digital platform was growing while there was a lack of digital technology implementation of logistics links and storage. The implementation of digital technology lacked a fully covered digital process which may lead to the absence of transparency and the Instability of sourcing ingredients. The application efficiency was low because of severe challenges in reconstructing the operation and retail concept and the issue of controlling cost. This paper provided suggestions to improve product quality and industrial efficiency.