The Main Difficulties and Countermeasures of Small and Medium-sized Enterprises under the COVID-19

Abstract

The COVID-19 epidemic broke out suddenly and swept the world rapidly in 2020, which had a great impact on China's economy and even the global economy. Under the pressure of enterprises stopping production and increasing personnel costs, many small and medium-sized enterprises are facing bankruptcy. This paper analyzes the difficulties and opportunities faced by small and medium-sized enterprises under the epidemic crisis, and the role and challenges of Internet technology in helping small and medium-sized enterprises to transform and upgrade. This study holds that Internet technology can provide small and medium-sized enterprises (SMEs) with more innovation space, broaden sales channels, improve the effect of customer drainage and other advantages. At the same time, it also needs SMEs to change their business ideas, strengthen the use of information technology, and strengthen the talent pool. The paper puts forward some concrete suggestions, such as strengthening the awareness of Internet management, accelerating the transformation of industrial model, and strengthening the talent pool, so as to help small and medium-sized enterprises realize innovative development by using the Internet. Based on relevant data and cases, this paper explores and analyzes how small and medium-sized enterprises use the Internet to achieve innovative development.