Analysis Report on Qingdao Haier's Acquisition of Candy in Italy

Abstract

Since the implementation of economic reforms and opening up, the electricity industry has experienced remarkable growth, capturing an increasingly larger market share on the global stage. In response to this trend, the Chinese government has introduced numerous policies to encourage and support the industry's development. Concurrently, enterprises are recognizing the significance of cross-border cooperation as a means to foster their own progress and gain entry into international markets. Against this backdrop, Qingdao Haier, a telecommunications company, has embarked on several cross-border mergers, achieving notable successes. This article focuses on Qingdao Haier's acquisition of the Italian company Candy, using it as a case study to delve into the background, motivations, and outcomes of mergers and acquisitions between the two entities. By doing so, this study aims to offer valuable insights and inspiration to other Chinese companies seeking to expand their global presence.