Huawei's Development about Market Strategy And Non-market Strategy

Abstract

With the increasing development of the current global mobile phone industry chain, the mobile phone market has gradually entered the oligopoly situation, in the high-end market, represented by Apple, Samsung and Huawei, and in the low-end market, many brands are in the line. This paper takes Huawei, which has developed rapidly in the global mobile phone market in recent years, as an example, and further studies the current competitive environment, as well as its advantages and disadvantages through Porter's Five Forces model. Furthermore, according to this, the corresponding market development strategy is given. In addition, since the development of Huawei has been gradually affected by the complicated relations between China and the United States in recent years, this paper also argues that the possible strategy direction of Huawei with non-market factors in the background of increasingly tense international relations, hoping to give Huawei better strategic suggestions for future development.