Strategic Performance Analysis of POP MART Based on a Balanced Scorecard Model

Abstract

As a new category that integrates art and creativity, tide play has become a hot consumption phenomenon. Compared with other countries, China's tide play industry has significant advantages in market size, industrial chain development and cultural deposits. As a representative local fashion enterprise, POP MART has its own unique genes in IP creation and supply chain advantages, so it has found a suitable development direction and made ahead on the road to build a comprehensive operation platform covering the whole fashion toy industry chain. This paper will use the four dimensions of the balanced scorecard, namely, financial, customer, internal operations, learning and growth, the bubble mart company strategic performance analysis, and according to the analysis results to predict the company in the process of expanding the business landscape, and give the corresponding Suggestions, for the company to improve profitability, optimize the internal management, enhance the value of the company can provide theoretical support, but also for the same type of other companies performance evaluation to provide reference.