Research on Risk Management and Control of Chinese Film and Television Drama Production—The Case of ‘Ruyi’s Royal Love in the Palace’

Abstract

With the gradual enrichment of material life, people’s spiritual needs are becoming increasingly large, stimulating the development of TV dramas. The Chinese Intellectual Property (IP) film and television industry has recently been enlarging. However, some risks are hiding in this new hit. This thesis analyzes the case of ‘Ruyi’s Royal Love in the Palace’, a famous and typical palace fighting drama that invested a lot of money and eventually became mediocre. This study lists the main risks and corresponding reasons for this failure and separates them into script, finance, policy, and marketing, which includes the problems of the creative environment and producers’ processing methods. This essay puts different suggestions to the official department and producers in these four perspectives to improve the current situation. However, this passage has some limits due to the lack of more convincing and authentic data to get an accurate conclusion. But if recommendations can be implemented, it will greatly improve China’s film and television drama creation environment.