An Analysis of the Marketing Mode of Modern Chinese Commercial Movies

Abstract

China's movie market has continued to grow over the past few years and is now the world's second-largest box office market. Commercial movies are undoubtedly the fastest-growing category of films. This paper will systematically discuss the specific subcategory of Chinese commercial films from various aspects and explore the marketing model of Chinese commercial movies as a complex and diversified systematic project. First, this study analyzes the characteristics of the Chinese film market, the marketing mode of modern Chinese commercial films, and the types and needs of Chinese film audiences; secondly, it aims to discuss the drawbacks and challenges Chinese commercial films face under the characteristics of such an environment and marketing methods. By analyzing the market trends, industry models, and marketing strategies, the paper will delve into the development of Chinese commercial cinema as an industry and provide some suggestions on how to succeed in the highly competitive film industry.