Optimizing Warehousing Strategies for Retail Food Live Streaming on Supply Chain Cost: A Case Study of TikTok

Pengnan Bao; Jinyuan Liu; Yuxin Zhang

doi:10.54097/8xs8rd51

Authors

Pengnan Bao
Jinyuan Liu
Yuxin Zhang

DOI:

https://doi.org/10.54097/8xs8rd51

Keywords:

E-commerce, Retail Food, Cost Management, Online Shopping.

Abstract

The outbreak has indeed left a significant impact on the traditional offline sales model. However, it has simultaneously catalyzed the flourishing growth of the e-commerce live-streaming industry. Consumers have progressively adapted to this novel online shopping mode, signifying a paradigm shift in retail dynamics. Therefore, this paper studies the cost problem under different strategic choices of logistics and warehousing for retail food from the perspective of a platform system and analyzes the after-sale cost of a two-level retail food supply chain consisting of a manufacturer and an e-commerce platform by combining data and theory. This study further analyzes the optimal decision problem for e-commerce cloud warehousing, traditional warehousing systems and a combination of e-commerce cloud warehousing and traditional warehousing systems. This study not only enhances our understanding of the profound shifts in the retail food sector but also equips e-commerce platforms with concrete theoretical insights and practical references to bolster their supply chain cost management strategies in a post-outbreak era characterized by evolving consumer preferences and dynamic market conditions.

Downloads

Download data is not yet available.

References

Moon JiHyo, Yunseon Choe, HakJun Song. Determinants of consumers’ online/offline shopping behaviors during the COVID-19 pandemic. International journal of environmental research and public health, 2021, 18 (4): 1593.

Wu Fang et al. The impact of information technology on supply chain capabilities and firm performance: A resource-based view. Industrial Marketing Management, 2006, 35 (4): 493-504.

Wang, Zhihong, and Joseph Sarkis. Investigating the relationship of sustainable supply chain management with corporate financial performance. International Journal of Productivity and Performance Management, 2013, 62 (8): 871-888.

Rezaee, Zabihollah. Supply chain management and business sustainability synergy: A theoretical and integrated perspective. Sustainability, 2018, 10 (1): 275.

Zhou Chi, Wang Yixin, Yu Jing. Strategies for live streaming recommendation service model selection under the perspective of the platform supply chain. Journal of Systems Engineering, 2023, 38 (03).

Zhang Fang, Liu Heming, Wu Jie. Comparison of fresh produce supply chain sales models considering live streaming with goods. Computer Engineering and Application, 2023, 1 (14).

Huang Jiahao. Research on Platform Supply Chain Optimisation Considering Live Streaming Carrying. South China University of Technology, 2022.

Liu Rongzhi. An analytical study on platform-type supply chain quality cost under different information conditions. Management Science and Engineering, Tsinghua University, 2022.

Xiao Di, Chen Ying, Wang Jiayan, Lu Qihui. College of Business Administration of Zhejiang Gongshang University. 2021.

Rodríguez B, Aydn G. Pricing and assortment decisions for a manufacturer selling through dual channels. European Journal of Operational Research, 2015, 242 (3): 901-909.

Tian L, Vakharia A J, Tan Y, et al. Marketplace, reseller, or hybrid: Strategic analysis of an emerging e-commerce model. production and operations Management, 2018, 27 (8): 1595-1610.