Business Management Goal Setting and Performance Appraisal Strategies of Development

Abstract

The purpose of this paper is to explore the issue of management optimization in construction engineering cost consulting enterprises, and to provide scientific and reasonable management methods and strategies for enterprises to improve their management level and overall competitiveness by studying and analyzing the formulation of goal setting and performance evaluation strategies. This paper adopts the method of combining literature review and case analysis to conduct research. Firstly, through reviewing relevant literature, we understand the relevant theories and practical experience of goal setting and performance evaluation; then, combined with the actual situation of engineering cost consulting enterprises, we conduct an in-depth analysis and research on the goal setting and performance evaluation strategy of enterprises; finally, through the method of case study, we conduct an empirical research on the management optimization of enterprises, and verify the effectiveness and feasibility. The findings of this paper include the following: 1. Key elements of goal-setting and core indicators of performance assessment for engineering cost consulting firms were summarized; 2. Based on the results of the questionnaire survey and the case study, a performance appraisal strategy for different positions and levels is proposed; 3. Based on the results of the empirical study, the effectiveness and feasibility of the goal-setting and performance assessment strategies were verified. Through researching and analyzing the management optimization problems of construction engineering cost consulting enterprises.