SWOT Analysis of Internet Delivery Platforms - A Case Study by Meituan Versus Ele

Abstract

Since the outbreak of China's internet delivery industry, it has continued to grow rapidly and has become an important branch of the catering industry. Meituan Delivery ranks first in market share and ELE ranks second. The Chinese internet delivery market has formed a relatively stable and mature competitive pattern. This article takes Meituan Delivery and ELE as examples and conducts a comparative analysis of two internet delivery platforms based on the SWOT analysis method. By evaluating their strengths, weaknesses, opportunities, and threats, it is revealed that Meituan Delivery can win in market competition mainly because it holds absolute advantages in brand building and diversified services, serves a wide range of regions, has attractive promotional methods, is easy to apply, and continuously improves its high-tech service capabilities. At the same time, it has been found that current delivery platforms have problems such as poor food safety and hygiene, and low-quality performance of delivery riders, providing reference and inspiration for the innovative development of ELE and other platform-based delivery enterprises.