Analysis of Huawei's New Energy Vehicle Business Marketing Strategy--Based on the AITO Askworld Sub-brand

Abstract

China's new energy automobile market is booming, Huawei as a communication giant, it crosses into the automobile industry, which has a lot of uniqueness compared with traditional car companies and is even more innovative in its marketing strategy, The success of a car brand depends not only on product quality, but also on effective brand marketing strategies. By cleverly positioning the market, communicating brand values, and enhancing brand awareness, automobile manufacturers can stand out in the fierce market competition and attract and retain more consumers. This paper firstly introduces the background and development history of Huawei's automotive business and analyzes its main competitors; then based on 4P marketing theory, it replaces the traditional promotional strategy with the analysis of digital marketing innovation, i.e., from the four aspects of product strategy, pricing strategy, digital marketing innovation, and channel strategy, it comprehensively analyzes Huawei's new energy automotive business marketing strategy; then it evaluates and gives an explanation of its product strategy and channel strategy; then it evaluates and explains its new energy automotive business marketing strategy. strategy and channel strategy and give relevant suggestions.