Sales Strategies and Comparison Between Traditional Vehicle Enterprises and New Energy Vehicle Enterprises

Abstract

In today's society, car sales have become a challenge for every car company and salesperson. How to sell well produced cars? Nowadays, major car brand manufacturers are engaged in price wars, lowering prices to seek small profits and high sales. From the beginning of the 21st century until now, fuel powered vehicles have dominated the market. With the development of technology and social progress, people are paying more and more attention to environmental protection. Therefore, compared to traditional fuel powered vehicles, new energy vehicles have become a development trend in the global automotive industry. For the global environmental situation, it is necessary to take effective measures to prevent the worsening of environmental pollution. However, for traditional fuel vehicles that have been continuously developed for over a century, it is naturally impossible to give up. At the same time, the research and development and promotion of new energy vehicles are also imperative, only in this way can this paper ensure the development of new energy vehicles while traditional fuel vehicle enterprises are developing.