Reasons For Impulsive Buying Behavior Among Adolescents in The Digital Age

Jiayi Huang

doi:10.54097/aa169427

Authors

Jiayi Huang

DOI:

https://doi.org/10.54097/aa169427

Keywords:

Impulsive buying behavior; adolescents; Digital Age.

Abstract

The purpose of this study is to investigate the factors that contribute to impulsive purchasing behaviors experienced by adolescents and to determine the factors that have an impact on those behaviors. These behaviors are connected to a lack of financial literacy and social experience, as well as the allure of luxury spending and the influence of digital media, according to the findings. A lack of social experience is also connected to these behaviors. These behaviors are also linked to a lack of social experience, which is another factor. Because of this, the significance of regulating commercial strategies on social media platforms in order to encourage responsible spending habits among young people has been brought to light. This is because of the fact that this has brought to light the importance of this. In addition to this, it emphasizes the significance of providing parents with comprehensive education and guidance in matters that pertain to matters that are related to finances.

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