Research on risk precaution of intellectual property infringement in cross-border e-commerce

Abstract

Cross-border e-commerce is one of the innovative applications of Internet technology in the field of foreign trade. In recent years, China's cross-border e-commerce business has developed rapidly, but it is also faced with the challenge of intellectual property infringement risk. This paper takes the intellectual property rights in China's cross-border e-commerce as the research object, analyzes the current situation and main types of intellectual property infringement risks, and sums up the reasons why China's International online trade enterprises frequently encounter intellectual property risks from the perspective of infringement. For example, the relevant laws and regulations, the supervision mechanism of export products need to be improved and perfected, and there are differences in the determination of intellectual property infringement liability in different countries. Based on this, this paper intends to put forward relevant improvement paths from the aspects of perfecting relevant laws and norms, strengthening the legal supervision of intellectual property rights, clarifying the imputation principle applicable to tort liability and increasing the intensity of compensation for intellectual property infringement damages, in order to promote the vigorous development of China's foreign trade industry.