A Study of Content Consumption and Information Interaction Based on Emerging Media

Abstract

With the convergence and interweaving of attention economy and communication focus, the hot media, as a means of transporting and understanding meanings without the need to mobilise multiple senses, is gradually breaking down the traditional communication boundaries and framework limitations. This paper strategically analyses the practices of content consumption and information interaction in emerging media from the perspective of "media ecological niche" theory. Taking Netease Cloud Music's "time-limited advertisement viewing" and "click-and-skip membership service" as the starting point and combining the concepts of cross-platform product operation cost and user group overlap, the paper points out that media products need to be constructed in the context of production. It is pointed out that media products need to shift the focus on human values, emotional realisation and consumer relations in the production construction, so as to realise the true symbiosis and mutual compatibility of discourse output and value derivation under the convergence ecology.