Coca-Cola’s Gains from Digital Marketing
DOI:
https://doi.org/10.54097/hbem.v1i.2314Keywords:
Coca-Cola; Digital Marketing; Vertical Integration; Share A Coke.Abstract
More businesses now decide to upgrade via expansion to digital platforms. As a famous and old brand, began in 2010, Coca-Cola’s moves in this field have been significant. This paper explains how Coca-Cola use digital platforms and benefits from that. This is unique because research papers about Coca-Cola in digital market are rarities. At the same time, this offers ideas or data that help other businesses to observe Coca-Cola in a more thorough perspective.
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References
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Mohan Subramaniam Sep.21 2021, The 4 Tiers of Digital Transformation [Online] Available From: .
Vejay Anand Nov.23 2021, Iconic Ad/ Campaign: Coca Cola -- Share a Coke [Online] Available From: medium.com/@onlykutts/iconic-ad-campaign-coca-cola-share-a-coke-a8e5342a89b5.
May.24 2022, Case Study on Coca-cola’s Digital Marketing Strategies [Online] Available From: .
Asena Arica Feb.20 2020, What You Can See from Coca-Cola’s Digital Marketing Strategy [Online]. Available From: .
Julian Group (n.d.). Vertical Integration in Soft Drinks [Online] Available From: .
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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