Lululemon Provides Better Costumer Services through Digital Ecosystem

Yinyin Pan

doi:10.54097/hbem.v1i.2332

Authors

Yinyin Pan

DOI:

https://doi.org/10.54097/hbem.v1i.2332

Keywords:

Lululemon; Customer Services; Digital Ecosystem.

Abstract

With the comprehensive and rapid development of digital media today, more legacy companies are using digital marketing to expand their brand's audience and sales to achieve effective publicity. This paper studies Lululemon as an example to analyze how brands form a digital ecosystem by collaborating with different digital platforms and positively influencing the results of digital marketing.

Downloads

Download data is not yet available.

References

2021 Annual Report. VBC: Writers Group, 2010. Writers Group (italicized). Web. 30 Jan 2022.

“Amazon Cognito - Simple and Secure User Sign up and Sign in | Amazon Web Services (AWS).” Amazon Web Services, Inc., aws.amazon.com/cognito/?nc1=h_ls. Accessed 15 Sept. 2022.

Dalbhanjan, Peter. "Overview of deployment options on aws." Amazon Whitepapers (2015).

Evans, Katie. “Lululemon Connects Its Store, Community and Online Data to Better Target Shoppers and Grow Sales.” Digital Commerce 360, 30 Mar. 2017, www.digitalcommerce 360.com/ 2017/02/21/ lululemon-better-targets-its-shoppers-and-grows-sales.

F Giannetto, David. "Big Social Mobile." (2014).

Keen Sam. “Lululemon Athletica – Amazon Web Services (AWS).” Amazon Web Services, Inc., aws.amazon.com/cn/solutions/case-studies/lululemon-athletica. Accessed 15 Sept. 2022.

Sousa, Sara. "Lust for Lulu: An Examination of Lululemon Athletica's Marketing Authenticity and Branding." (2016).

Subramaniam, Mohan. “The 4 Tiers of Digital Transformation.” Harvard Business Review, 24 Nov. 2021, hbr.org/2021/09/the-4-tiers-of-digital-transformation.

Smith, Andrew N., Eileen Fischer, and Chen Yongjian. "How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?" Journal of interactive marketing 26.2 (2012): 102-113.

Yi, Sangho, Derrick Kondo, and Artur Andrzejak. "Reducing costs of spot instances via checkpointing in the amazon elastic compute cloud." 2010 IEEE 3rd International Conference on Cloud Computing. IEEE, 2010.