A Study on the Forms of Trademark Infringement and Prevention in China's Cross-border E-commerce Industry

Abstract

This study investigates the prevalent issue of trademark infringement within China's burgeoning cross-border e-commerce sector, examining its forms, underlying causes, and proposing targeted prevention strategies. Amidst the sector's rapid expansion and its critical role in global market integration, trademark infringement emerges as a significant challenge, jeopardizing business integrity and economic growth. Through comparative analysis of international and domestic legal frameworks, alongside a review of infringement cases, this research delineates the primary infringement modalities—trademark squatting and counterfeiting. It emphasizes the need for a multi-faceted approach involving legal reforms, enhanced judicial protection, and proactive risk prevention measures. The findings underscore the critical importance of adapting China's intellectual property laws to the dynamic global e-commerce landscape and fostering a robust trademark protection ecosystem to safeguard and stimulate the country's economic globalization ambitions.