The Marketing Strategy of Lululemon's Men's Shoe
DOI:
https://doi.org/10.54097/6mxc3369Keywords:
Lululemon; Cityverse; Brand Image; Market Requirement; Product Strategy.Abstract
Following the epidemic, there has been a noteworthy movement among Chinese consumers toward valuing health and sustainability, which has had a big impact on the sports sector. This increase in health consciousness has forced firms to modify their strategies to match changing consumer demands. Lululemon, an international sports brand, recently entered the men's shoe sector as a strategic move to expand its consumer base. This paper investigates the market consequences of Lululemon's entry into men's footwear and discusses ideas for further penetration of the male sportswear sector. This study sheds light on the possible benefits and obstacles of Lululemon's expansion ambitions by conducting a thorough examination of market demand, brand image, and product strategy.
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