Advancements in China's Tourism Sector within the Framework of the “Double Carbon” Policy: Based on the Analysis of Harbin's Tourism Peak Seasons

Abstract

With the rapid development of China's economy, the living conditions of Chinese residents have gradually improved. As material living conditions continue to improve, people's spiritual needs are accelerated, and the demand for tourism by Chinese residents is rapidly increasing. The environmental problems associated with tourism have also emerged. With China's "dual-carbon" goal, the "non-green" aspects of the tourism industry have been brought to the forefront of people's attention. To promote the high quality and sustainable development of China's tourism industry, responding to the "dual-carbon" goal is a necessary choice for China's tourism industry. At the same time, it is also necessary to pay attention to the current conditions of the tourism industry. This paper takes the tourists who have travelled to Harbin in the winter of 2023 as the target, and through the questionnaire survey, takes the recent Harbin "hot" out of the circle as an example, and comes up with the tourism influencing factors that are most concerned by the tourists at present. Subsequently, the reliability and validity of the questionnaire and the Pearson correlation coefficient model were used to analyze the reliability and validity of the questionnaire, as well as the influence of tourism factors, and to analyze the necessity of tourism development in response to the "double carbon" goal. Finally, the obtained tourism influencing factors are combined with the "dual carbon" goal to draw conclusions and give new development measures and directions.