Analysis of the Business Model of Taikang Elderly Care Community
DOI:
https://doi.org/10.54097/pnyp2141Keywords:
Taikang, insurance, elderly care community, social aging, medical and elderly care integration.Abstract
The human society is entering the era of longevity, accompanied by the exacerbation of the aging problem in society. To achieve the happiness of the elderly in their old age, providing better care and health support for the elderly, and release the pressure of offspring taking care of the elderly's daily life and inconvenient medical treatment in certain regions, the requirement for elderly care communities is increasing every day. Taikang Life Insurance Co., Ltd. responded to the market demand, and established a big health industry system. Taikang creates three closed loops of "live longer, healthier, and richer", established a "Taikang Community · Yan Yuan" elderly care community. This community relies on a medical and elderly care integration model called "one community+ one hospital". The purpose of this model is to create a new lifestyle of "Elderly Disneyland" and "Five in One" while achieving simplicity, comfort, energy conservation, environmental protection, and humanistic care, laying the foundation for Chinese new elderly care model.
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