Please Center Research on the Investment Value of Coca-Cola Based on SWOT, Financial, and Valuation Methods

Abstract

Based on the financial report data, stock price changes, and stock data of the Coca-Cola Company over the years, this paper explores the operational capability, corporate strategy, and stock investment value of the Coca-Cola Company. In this paper, SWOT analysis, financial analysis, value analysis, and other methods are used. It is found that Coca-Cola has unique advantages. These include broad market recognition—more than 94 percent of the world's population recognizes the brand and more than 40 percent of the soft drinks market—as well as sophisticated marketing strategies and significant investment. More than 10 percent of annual revenue is spent on marketing efforts. But it also faces the challenge of the wave of health consciousness and diversification in the soft drinks industry in recent years. At the same time, its financial data show that its revenue capacity is growing steadily, and the stock has long-term investment value. In this paper, management and finance theories are used to supplement the lack of systematic research on the development of Coca-Cola and provide a reference for stock investors.