Research on Chanel's Market Strategy
DOI:
https://doi.org/10.54097/hbem.v1i.2550Keywords:
Chanel; Market Strategies; Market Segment Brand Analysis.Abstract
Chanel, as a famous luxury brand in the world, has gain a wide reputation among the consumer groups. The article analyzes the market strategies of Chanel in depth, the preference of consumers, as well as some of the problems exists. Suggestions and references have put forward in the paper to improve and promote Chanel’s current marketing strategies.
Downloads
References
Couture, Gemme. “5 Reasons Why Coco Chanel Is an Icon of Women's Empowerment.” Gemme Couture, August 15, 2016. http:// gemmecouture. com/ 5-reasons-why-coco-chanel-is-an-icon-of-womens-empowermen t/.
Dibb, Sally and Simkin, Lyndon. “Market Segmentation Success: Making It Happen!: Sally Dibb, Lyndon S.” Taylor & Francis. Taylor & Francis, December 6, 2007. https://www. taylorfrancis. com/ books/ mono/ 10.4324/9780203823484/market-segmentation -success-sally-dibb-lyndon-simkin.
Wang, Zihan. “Analysis on the Marketing Strategy of Chanel.” researchgate. Atlantis Press SARL., 2021. https:// www. researchgate.net/ profile/ Wang-Zihan-14/ publication/350907035_Analysis_on_the_ Marketing_Strategy_of_Chanel/ links/ 6096925e458515d31505db69/ Analysis-on-the- Marketing-Strategy-of-Chanel.pdf.
Guilbault, Laure. “Inside Chanel's Digital Strategy.” Vogue Business, February 22, 2021. https:// www. voguebusiness.com/companies/inside-chanels-digital-strategy.
Yang, Ni. “The Brand Analysis of Chanel - Francis Academic Press.” francis-press. Francis Academic Press. Accessed March 10, 2022. https://francis-press.com/uploads/ papers/KZLzo C86240TrOy MFsmi DnfoYsXacsXhy6Qkn d5M.pdf.
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
