Haidilao's Innovation in Using New Digital Technology to Enhance Customers' Consumption Experience

Abstract

New digital technologies have promoted the changes in all walks of life, and the digital tide has affected the transformation, upgrading and development of enterprises. This paper takes Haidilao as an example to discuss the process and realization of the digital transfer of Haidilao, analyzes the opportunities and trends of Haidilao, and puts forward some suggestions. The results and conclusions of this paper are helpful to improve the development quality of Haidilao and so on.