The Application of Graffiti Style Illustration in Fashion

-- Taking Brand WANAB as an Example

Abstract

Graffiti art originated in New York in the 1960s and 1970s, when young people began to create images on the surface of buildings and subway trains with paint and other materials. Bright graphic images and stylized letter combinations can be the expression of graffiti art. This art form has unique emotional expressiveness and artistic characteristics. Illustrations, originally referring to all kinds of pictures attached to books, play a supplementary role in explaining the text information in books. Up to now, the role of illustration has long been not limited to the supplement and interpretation of books, but widely used in clothing design, cultural and creative products, commercial advertising, film and television works, and game industry. In order to cater to the current market, it has become a trend to combine graffiti illustration with fashion design. This paper investigates the existing brand "WANAB" online stores, and applies graffiti style illustration to product design to carry out a series of design practices for the brand's clothing. It will provide reference and basis for the diversified expression of clothing design in the future, and satisfy consumers' aesthetic taste and consumption experience.