Research on the Impact of Incentive Measures on the Performance of Efficient Technology Transfer

-- Mediated by Psychological Ownership

Abstract

In the era of "big science", science and technology are gradually commercialized. Governments, enterprises and other organizations have invested a lot of financial, human and institutional resources in colleges and universities to help colleges and universities to transform technological achievements. However, the rate of technology transfer in my country is still not high. Therefore, this article focuses on identifying factors that affect technology transfer and proposes countermeasures to improve technology transfer performance, constructing incentive measures, psychological ownership, market orientation, and efficient technology transfer performance models, and discussing the impact of university incentives on technology transfer performance. The conclusion shows that: incentive measures have a positive impact on the performance of university technology transfer; psychological ownership plays a part of the intermediary role between incentive measures and university technology transfer performance, that is, incentive measures can have a direct impact on university technology transfer performance, or through psychological ownership. It has an indirect impact; the market orientation positively regulates the relationship between psychological ownership and the performance of university technology transfer. Identify key factors and provide reasonable enlightenment for colleges and universities to improve the performance of technology transfer.