Research on Cultivating Cross-Cultural Communication Skills in Business Students in the Context of Globalization

Abstract

With the rapid advancement of globalization, cross-cultural communication skills have become essential for business professionals. This paper examines how cross-cultural communication skills can be effectively cultivated among business students. By reviewing relevant literature and employing a mixed-method research design, including surveys and interviews, the paper identifies key factors influencing skill development, such as cultural awareness, adaptability, and practical application. The findings highlight the role of curriculum design and international exposure in enhancing these competencies. This paper also presents recommendations for business schools to integrate more practical experiences into their curricula to improve students’ cross-cultural communication skills.