Study on the Consumption Behavior of Generation Z Buying China-Chic Products
DOI:
https://doi.org/10.54097/kec4zd49Keywords:
Generation Z, Consumer behavior, China-Chic.Abstract
The rise of the China-Chic culture has injected new vitality into Chinese clothing brands, with "New Chinese Style" clothing continuing to gain popularity. By innovatively exploring and recreating traditional Chinese culture, clothing brands have formed a unique, relatable, and resonant fashion consumption trend among the masses. Meanwhile, with the growth of Generation Z, their consumption attitudes and behaviors have influenced the development of the Chinese market. Taking China-Chic clothing as an example, this paper studies the factors influencing Generation Z's consumption behavior based on the theory of consumer value perception.
Downloads
References
[1] Liu Shixiong, Zhou Zhimin. Chinese consumer market segmentation from generation standard. Journal of Commercial Economics,2002(05): 199-21.
[2] Gao Fei. Analysis of short video consumption characteristics of Generation Z. News Enthusiast, 2020 (05): 40-42.
[3] Shen Qi, Chen Jing. Research on blind box consumption preference of Generation Z. Contemporary Youth Research,2022(03):50-58.
[4] https://news.cctv.com/2024/04/07/ARTI9KQaRLjL9fUahpu8bLEg240407.shtml
[5] https://www.163.com/dy/article/J630LS090514HDQI.html
[6] Ye Weiling, Zhang Murong, Xu Su. China-Chic brand strategy definition and concept analysis. China Advertising, 2021, No.334(10):39-46.
[7] Zhang Yaru, The Rise of China-Chic -- On Fashion Brand Strategy, Light and Textile Industry and Technology,2021
[8] Li Hongyan, Du Chaofan. The promotion of national culture from the perspective of China-Chic communication: Based on the consideration of Tongwan City culture. Social Scientist,2019(06):137-144.
[9] Zong Zupan, Liu Xinyu, Consumption Identity and value scale of China-Chic, Journal of Shenzhen University (Humanities and Social Sciences Edition), 4th issue, 2022
[10] Feng Jianying, Mu Weisong, Fu Zetian, A Survey on Consumers' Purchase Intention, Modern Management Science, 2006
[11] By Pan Yu. Three Factors Influencing Chinese Consumer Behavior, Shanghai Sanlian Bookstore,2009.03.
[12] Shi Mengmeng. Research on the design of China-Chic clothing brand. China and Foreign Footwear Industry, 2020, No.353(08):21-25.
[13] Liu Jiayi, The Reasons for the rise of China-Chic Economy under the dual motivation of material and culture and the countermeasures, Research, Inner Mongolia Coal Economy,2021
[14] Wang Xuefi, Study on the Influencing Factors of purchasing Intention of China-Chic Products in the Context of Live Broadcasting, Market Modernization,2023
[15] Sheth, Jagdish N. , Newman , Bruce I. , Gross , Barbara L. Why We Buy What We Buy: A Theory of Consumption Values.Journal of Business Research , Mar , 1991 , 22(2) : 159- 170.
[16] Holbrook,M.B.Consumer Value.A Framework for Analysis and Research.London:Routledge,1999
[17] Jin Dongmei, Lu Fudong. Research on the influence mechanism of the satisfaction degree of China-Chic brand. Modern Marketing (last ten days),2023(2):156-158
[18] Ruan Ya-rong. Research on the influence of customer perceived Value of cultural and creative products of Beijing Palace Museum on consumer behavior intention .China University of Geosciences (Beijing), 2021
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
