Analysis of the success factors of Leipzig as a location
DOI:
https://doi.org/10.54097/b0cqc493Keywords:
location; Leipzig; SWOT-analysis; Industry; labor market; development; site selection.Abstract
There are many Chinese enterprises in the city of Leipzig. This article uses SWOT-analysis to analyse the success factors of Leipzig as a site for Chinese enterprises. Among them, the example of Mingzhi Group, a machinery manufacturing company, was further analysed and concluded that geographical location, development history, infrastructure, as well as the number of residents and the labor market are important factors affecting the site selection of Chinese enterprises in Leipzig.
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References
[1] Günter, S. (Standortfaktor, 2014): Public Health Forum,Standortfaktor Gesundheit-der Beitrag des ÖGD: ScienceDirect, 4.Aufl., 2014.
[2] Vieweg, W. (Marktwirtschaft, 2024). Die Nachhaltige Marktwirtschaft. In: Nachhaltige Marktwirtschaft. essentials. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-44648-2_6 .
[3] Jutta, R. and Silke E. (Hrsg.) (Arbeitsmarkt, 2024): Einflussfaktoren und Handlungsansätze, Neue Perspektiven auf Basisarbeit-Status Quo, Springer Link, 2024.
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