Exploration of China's Internet Finance Business Model: Taking Ant Financial Services Group as an Example

Abstract

In today's rapidly developing Internet economy, China, as one of the most developed countries in the Internet industry, has seen the emergence of many competitive Internet finance companies. Compared with the traditional banking system, these Internet finance companies have greatly facilitated people's lives and provided them with more comprehensive financial services. In order to explore the business model of China’s Internet finance companies and provide suggestions for their future development, this paper analyzes the Ant Financial Services Group, the largest Internet finance company in China. Through exploring the business model of Ant Financial Services Group and collecting relevant data, the advantages of its business model are analyzed, and suggestions are made for the future development of Ant Financial Services Group and China's Internet finance industry, this paper suggests that Ant Financial Services Group should expand its overseas market, lay out social field, focus on its Fin-Tech positioning, pay attention to relevant policies and reduce its dependence on Alibaba Group. For government departments, the legal system for Internet finance industry should be improved as soon as possible to regulate the development of Internet finance industry. By reading this article, readers can gain a deeper understanding of the current situation of Ant Financial Services Group and the development of Internet finance in China.