Analysis of the New Retail Offline and Online Marketing Model in the Context of the Covid-19
DOI:
https://doi.org/10.54097/hbem.v5i.5095Keywords:
New retail; O2O; Covid-19; Marketing models.Abstract
The analysis of the new retail online and offline marketing model from traditional retail to consumer experience-centred and combined with internet technology is explored against the backdrop of the coronavirus epidemic “Covid-19”, to further understand the concept and definition of new retail, and to break down the new retail marketing model, compare the platform model, the self-operated warehouse + home delivery model, the shop + home delivery model and the community group buying model. The operational flow diagram of each model is given visually, as well as the market value of the searched stocks or the profitability data of the shops. It summarises the characteristics, strengths, and weaknesses of the model make constructive suggestions and recommendations based on the results of the analysis and concludes with an outlook and forecast on the future development of new retail.
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