Development and Prospect of China Mobile Game Market
DOI:
https://doi.org/10.54097/hbem.v5i.5104Keywords:
Mobile game, China, Development.Abstract
The size of the Chinese market is close to that of the United States, the world's largest game market. When it comes to mobile games, China is already the world's largest single mobile game market. Ten years ago, in the era of mainframe and end game, it was unimaginable to reach such a scale. At that time, the Chinese game market was divided by South Korea, Japan and the United States. According to the 2021 China Game Industry Report, the actual sales revenue of China's mobile game market in 2021 will be 225.538 billion yuan, up 7.6% year on year. Although the income still keeps growing, compared with the previous annual growth rate, it has reached the bottom. This paper analyzes the Chinese mobile game market, finds out the problems and gives the corresponding solutions.
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