The analysis of enterprise economic benefit evaluation model based on network marketing

Abstract

The comprehensive evaluation of enterprise economic benefits is the core content of enterprise diagnosis and has been the focus of domestic and foreign enterprise management circles. In thorough statistical evaluation, establishing a set of scientific and economic benefit index systems and evaluation methods is of great significance. This paper briefly introduces the design principles of the economic benefit evaluation index, analyzes the shortcomings and improvement measures of the current enterprise economic benefit evaluation system in China, and puts forward the indexes that should be added on the basis of the current index system. At the same time, the main methods for comprehensive evaluation of enterprise economic benefits are also proposed.