Research on the market potential and marketing strategy of green supply chain and reverse logistics tracking system

Yuling Dong; Yan Xiong; Hongbo Liu; Junyi Yao; Guanjun Xiao

doi:10.54097/hbem.v5i.5118

Authors

Yuling Dong
Yan Xiong
Hongbo Liu
Junyi Yao
Guanjun Xiao

DOI:

https://doi.org/10.54097/hbem.v5i.5118

Keywords:

Reverse Logistics, Green Supply Chain, Market Potential, Marketing Strategy

Abstract

China's manufacturing industry is developing rapidly and the categories are perfect. The national requirements for green logistics are increasing year by year, and there is an urgent need for green supply chain upgrade and reverse logistics tracking system to achieve green transformation. This paper analyzes the market potential of green supply chain and reverse logistics Geng total system. The study shows that China's reverse logistics research started late, the related system is still not perfect, and small and medium-sized enterprises do not have the ability to implement the tracking and effective recycling of reverse logistics. The overall market potential is huge and the development prospect is broad. At the end, the marketing strategy of reverse logistics tracking system is elaborated.

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