Disney, The Absolutely Dominant of Business
DOI:
https://doi.org/10.54097/hbem.v6i.6311Keywords:
Disney; 4Ps; SWOT; Marketing.Abstract
Under the growth of the digital trend and the pressure of the COVID-19 global pandemic, many media and entertainment companies have made strategic changes and adaptations in order to survive and have better development. Disney is one of the companies that successfully survived and would have a great opportunity to become one of the main dominants in the next decade. Analysis including marketing mix 4Ps and SWOT is used to evaluate Disney’s possibility to become dominant. After the analysis of the study, the result offers suggestions for other companies in the industry regarding how they could learn from Disney for their own development.
Downloads
References
Mahafutau, S. (2021, January 27). Disney Mission Statement 2022: Disney Mission & Vision Analysis. Mission Statement. Retrieved August 28, 2022, from https://mission-statement.com/disney/.
Johnson, R. (1991), "A Strategy for Service--Disney Style", Journal of Business Strategy, Vol. 12 No. 5, pp. 38-43. Retrieved August 28, 2022, from https://doi.org/10.1108/eb039442.
Williams, A. (2019, March 7). Walt Disney Company Marketing Mix (4PS) analysis. Panmore Institute. Retrieved August 31, 2022, from https://panmore.com/walt-disney-company-marketing-mix-4ps-analysis.
Jurevicius, O. (2022, July 11). Walt Disney SWOT analysis 2022 - SM insight. Strategic Management Insight. Retrieved September 1, 2022, from https://strategicmanagementinsight.com/swot-analyses/walt-disney-swot-analysis/.
The importance of sustainability in business: HBS Online. Business Insights Blog. (2019, November 6). Retrieved August 29, 2022, from https://online.hbs.edu/blog/post/business-sustainability-strategies.
Team, M. B. A. S. (2021, July 25). Walt Disney Marketing Strategy & Marketing Mix (4PS). MBA Skool. Retrieved August 30, 2022, from https://www.mbaskool.com/marketing-mix/products/16826-walt-disney. html.
Disney marketing strategy: How disney becomes the Entertainment King? Mageplaza. (n.d.). Retrieved August 31, 2022, from https://www.mageplaza.com/blog/disney-marketing-strategy.html#disney-marketing-mix-4ps-analysis.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
