Financial Performance Evaluation of Kweichou Moutai Based on the Comparison of Companies in Liquor Industry

Abstract

The liquor industry has rebounded in recent years, especially in the high-end liquor market competition (represented by Kweichou Moutai and others) has gradually stabilized. However, many liquor companies are still facing multiple challenges due to the macro environment and industry environment. Therefore, this paper explored the financial situation of representative enterprises in the high-end liquor industry, selecting three listed high-end liquor companies as the research sample and conducting factor analysis based on their financial report data from 2019 to 2022 to rank the performance of the enterprises, focusing on the competitiveness issues of the industry leader Kweichou Moutai. According to the anlaysis, Kweichou Moutai had a significant advantage in profitability. Conversely, Moutai's growth ability was a shortcoming that needed to be focused on. This paper offers an in-depth analysis of Kweichou Moutai's weaker growth capability so as to provide a reference for each liquor company to improve its market competitiveness and the healthy development of the liquor industry.