Big Data Analysis Implementation in Consumer Behavior

Abstract

In the era of mobile Internet, short video has become a leader among them in just a few years. With the increasing number of users, a new e-commerce model has also emerged. This article will use big data to analyze two well-known Internet companies in the e-commerce industry, i.e., Xiaohongshu and Douyin. To be specific, we will focus on the impact of their marketing models on consumer behavior, analyzing the pros and cons, and seeking effective improvement measures. According to the analysis, further understanding of the emerging e-commerce model will be presented. In addition, a better understanding of consumer psychology will also be demonstrated. Meanwhile, we realize the limitations of this e-commerce model, and put forward corresponding effective suggestions. It is conducive to creating a good online shopping environment and regulating bad behaviors as well as to better safeguarding the rights and interests of consumers. These results shed light on guiding further exploration of consumer behaviors in the e-commerce industry.