Mars Business Analysis

Abstract

Mars Incorporated is a well-known confectionery company in the United States. It is famous for its chocolate snacks: Twix, Snickers, M&M’s, and so on. It also offers business all over the world. As an outstanding company, it’s valuable to analyze Mars’s business strategy and take a closer look at its performance in this industry. In the following analysis the paper will be discussing Mars’ performance relative to their business. The paper firstly describes the basic introduction of Mars company’s background as well as its mission, business strategy, and industry. Then, I will be analyzing Mars’s strengths, weaknesses, opportunities and threats compared to their industry competitors. Using information gathered on their top competitors to reveal how well Mars is performing comparatively. Also the paper will be providing recommendations on how Mars can be more successful.