Analysis of the Impact on International Trade through the Operation Mode of E-Commerce and Countermeasures

Abstract

With the gradual popularization of the Internet in the mass family, the continuous deepening of the information technology revolution, and the gradual improvement of people's daily consumption level, a new type of business model - e-commerce has emerged. In view of the unique trade means of e-commerce, the development speed of e-commerce exceeds most people's imagination. Starting from the positive and negative impacts of e-commerce on international trade, taking the development of cross-border e-commerce for small and medium-sized enterprises in Yiwu as an example, this essay is researched and explained by SWOT and STP analysis methods. In addition, in-depth research has been carried out, extended to the research of small and medium-sized enterprises in China. The advantages, disadvantages, opportunities and threats they face when developing e-commerce are analyzed and discussed. In the end, some strategic and reasonable development opinions are given according to the impact of China's current e-commerce operation mode on international trade. The study found that e-commerce plays an unexpected role in the development of international trade. The emerging e-commerce model has two different impacts on international trade, positive and negative, but without exception, it promotes the development of international trade. The negative impact can be come up with reasonable countermeasures for improvement and self-improvement, and the positive impact can continue to be maintained and developed steadily.