The Impact of Designers Changed on Luxury Brands-- Celine and Yve Saint Laurent
DOI:
https://doi.org/10.54097/hbem.v7i.7006Keywords:
Designers, Luxury Brands, Style, Commercial Performance.Abstract
Hedi Slimane is the former designer of Yve Saint Laurent and the current designer of Celine, and the idea of the study is based on this fact. The aim of study was conducted to analyse the influence of designers on luxury brands by exploring the stylistic changes of two brands in nearly a decade. The methodology is comparing the visual perception and commercial data of each brand respectively,combining subjective and objective analysis to reach the final conclusion. The discourse will focus on actions and achievements of three designers during their tenure with brands. The consequence is that the transformation of Celine is completely different in various phases, while the development process of Saint Laurent is the continuation of its history and constant innovation. A point to note is that sample size is too small for two brands to serve as a pattern of development in the luxury market, and no reference significance for other brands.
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