Research on Marketing Strategy Optimization Based on Financial Big Data

Abstract

The rapid rise of financial big data has brought subversive changes to the traditional financial field. Both traditional financial companies and emerging internet companies are eager to join the era of financial big data. The emerging consumer finance companies of industrial departments and mutual financial departments have used the Internet thinking, but their marketing strategies have caused problems such as large initial investment and poor results in a short time. If commercial banks want to keep up with the times, they must conduct in-depth research on the market, constantly innovate and enrich their own wealth management products, and design matching wealth management products according to the individual needs of different customers, thus improving the market turnover rate. This paper summarizes financial big data, analyzes the financial marketing strategies of commercial banks under the background of financial big data, and finally puts forward the optimization measures of marketing strategies based on financial big data, hoping to help promote the healthy and sustainable development of the financial industry.