Status and Countermeasures of Development of the Chinese Sports Industry

Abstract

The main analysis object of this article is the development of the sports industry. Through the analysis of former literature, the logical analysis, and theoretical analysis of social phenomena, combined with the hot news content and other measures, the industrial development opportunities, the practical problems facing industrial development, and the development countermeasures of the sports industry are discussed. This article is mainly from the policy, market, and opportunity three aspects as the entry point, analyzing the current development opportunities of China's sports industry. By analyzing the impact of these three major factors, this article can get the physical education and training industry, the Sports Manufacturing Industry, the development status of the sports service industry and the rehabilitation industry and its problems with the exhibition. Finally, according to the practical problems of the education and training industry, manufacturing industry, service industry and rehabilitation industry, this paper provides insights from both institutional and industrial perspectives, where the market access principle, teaching norms of physical education subjects and training standards of youth physical exercise need to be regularized. Meanwhile, innovation, digitization and the customized product is the direction for industrial development.