Research on value realization mode of digital culture and tourism platform

Abstract

As a new business model based on digital technology, digital culture and tourism can promote the high-quality development of China's culture and tourism industry. How to build a digital culture and tourism platform that can realize value co-creation has become a research hotspot. Based on the service-oriented logic theory, this paper studies the value co-creation model of digital cultural tourism platform. Analyze the value realization process of "creation - interaction - realization", propose a perfect system mechanism for exploring the cultural tourism IP system, deepening digital empowerment, and building a platform financial service system, propose an incentive mechanism for tax policy, and propose a sound security mechanism for strengthening digital infrastructure and talent training. Then promote the construction of "new infrastructure" of cultural tourism, consolidate the foundation of industrial development, expand the supply of high-quality digital cultural tourism products, strengthen the construction of professional talents, optimize the cultivation of industrial innovation system, rely on new technology cultivation carriers, release emerging consumption potential, and promote the high-quality development of digital cultural tourism industry.