Possible Routes of Cultural "Warm Power" Spread to Japan: An Interview and Observation-Based Analysis of the Japanese "Panda Boom"

Jiaqi Huang

doi:10.54097/hbem.v9i.7766

Authors

Jiaqi Huang

DOI:

https://doi.org/10.54097/hbem.v9i.7766

Keywords:

Cultural

Abstract

With the steady deepening of the concept of soft power, the "warm power" of international communication, which takes into account emotional elements such as empathy, has become a new academic concept and study topic in the post-epidemic period. "Panda diplomacy" between China and Japan has produced excellent outcomes in recent years, resulting in a "panda boom" among Japanese people. This boom exemplifies the effective international dissemination of China's panda cultural "warm power," as well as a solution for future dissemination. The analysis concludes that tapping into common "cultural memory," constructing "dialogue personality," and utilizing new technology will be the keys to future communication of "warm power" between China and Japan, based on in-depth interviews with Japanese people and observations of Japanese social media platforms like Twitter and YouTube.

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