Research on Financial Analysis and Development of Starbucks
DOI:
https://doi.org/10.54097/hbem.v10i.7938Keywords:
Coffee Industry; Value Chain Analysis; Ratio Analysis.Abstract
With the gradual relaxation of epidemic control measures, the advent of the post-epidemic era has far-reaching implications for the development of the coffee industry and other service industries. This paper focuses on Starbucks' financial ratios for the past three years based on its official annual report for the fiscal year 2021, using data from both the balance sheet and income statement. By comparing the financial ratios of the past three years, the paper examines Starbucks' financial situation in terms of profitability and capital flows; and explores the value of Starbucks' development in the post-epidemic era. The paper finds that Starbucks can positively reverse its losses from the 2020 epidemic through strategic reforms such as market innovation in the post-epidemic era, with overall profitability falling within the recovery period. Based on value chain analysis and data analysis of Starbucks' 2019-2021 financial statements, this paper makes a judgment on Starbucks' profitability and provides prudent investment recommendations for Starbucks' investors.
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