The Influence of Availability Bias in Marketing Strategy on People's Shopping

Kaiyuan Liu; Leyi Yao; Mingshu Zhang

doi:10.54097/hbem.v10i.7941

Authors

Kaiyuan Liu
Leyi Yao
Mingshu Zhang

DOI:

https://doi.org/10.54097/hbem.v10i.7941

Keywords:

accessibility; marketing strategy; the impact of bias.

Abstract

This paper mainly explained the influence brought by availability bias. The effect of availability bias can be significant, so it's used widely in advertising in many ways. So this essay discusses the likely effect of availability bias on consumers. Some advertisement that are related to availability bias are listed and evaluated. The questionnaire method was used by the team to conduct an investigation and thus reach the final conclusion. The research is aim to find out the negative effects of availability bias in advertisement and try making the public avoid it.

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References

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