Analysis on Competitive Strategy of Bilibili
DOI:
https://doi.org/10.54097/hbem.v11i.7953Keywords:
Competitive strategy, Video website, Bilibili.Abstract
The Internet and technology have contributed to the development of video sites. Bilibili is currently the most significant community-based video application in China, an ACG secondary culture community and video site that has gradually become a mature ecosystem. At the same time, Bilibili is also facing intense market competition. Its competitors are mainly China’s three major traditional video platforms: Tencent, Youku, and Aiki. Currently, the main competition pattern in the domestic online video platform industry is still oligopolistic competition, seeking differentiated development, i.e., a few head enterprises compete and survive together. As the head force in the optimization and innovation of content and services, the comprehensive video market supports the overall mobile video user scale and continues to pull up. Based on this, this study analyzes the competitive market environment of Bilibili.
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