The Relationship between the Music and Tiktok Marketing

Authors

  • Biying Bai

DOI:

https://doi.org/10.54097/hbem.v9i.8090

Keywords:

Social Media Platform; Tiktok; Music; Energy; Danceability; Instrumentalness; Promotion.

Abstract

Social media platforms develop rapidly during the decade and so are short video platforms. In addition, background music is an indispensable part of the video. Many musicians have taken advantage of this emerging platform and plan to promote their new works on short video platforms. In this article, through statistical analysis of data, I have learned how to help musicians to promote their songs on social platforms under this era background.

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References

Japan, Billboard. “Billboard Japan Year-End Chart-Toppers Yoasobi Reflect on Their Massive 2020 & Share What's Next.” Billboard, 3 Dec. 2020, https://www.billboard.com/music/music-news/yoasobi-interview-yoru-ni-kakeru-japan-year-end-chart-9493486/.

“Is There a Magic Formula to TikTok Song Success? Here's What Ai Analysis Shows (Guest Column) - Music Ally.” Is There a Magic Formula to TikTok Song Success? Here's What AI Analysis Shows (Guest Column) - Music Ally, https://musically.com/2021/11/11/magic-formula-tiktok-song-success-ai-analysis /.

Evangelos Mourelatos & Haris Mourelatos (2022): Online video sharing and revenues during the pandemic. Evidence from musical stream data, Applied Economics Letters, DOI: 10.1080/ 1350 4851. 2022. 2110209.

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Published

13-06-2023

How to Cite

Bai, B. (2023). The Relationship between the Music and Tiktok Marketing. Highlights in Business, Economics and Management, 9, 198-202. https://doi.org/10.54097/hbem.v9i.8090